27.05.24
Emperio Yachting’s Flagship, Persefoni, Makes a Stunning Return to the Monaco GP with McLaren
For the third consecutive year, Emperio Yachting’s renowned superyacht Persefoni graced the waters of the Monaco Grand Prix, once again in partnership with the McLaren team. Moored in a prime location trackside, just after the Nouvelle Chicane, Persefoni offered an unparalleled view of the race, making it one of the most sought-after spots during the Grand Prix.
The Monaco Grand Prix, synonymous with glamour and precision, aligned perfectly with Emperio Yachting’s ethos of luxury and exclusivity. Persefoni, celebrated for her elegant design and impeccable service, hosted not only VIP guests from the worlds of film and sport, but also served as the venue for McLaren’s driver presentation and sponsor reception—adding another layer of exclusivity to the week’s festivities.
This year’s participation was particularly significant, as Emperio Yachting expanded its presence with not just one, but two superyachts at the event. This expansion stands as a testament to the company’s growing reputation in the world of luxury yachting and its strengthening relationship with the Formula 1 scene.
On the Wednesday before the race, a special reception and driver presentation took place aboard Persefoni—one of the standout events of the GP week—offering guests an up-close encounter with the stars of the track. The McLaren drivers, along with the entire team, enjoyed unforgettable moments aboard Persefoni, with the yacht’s crew playing a key role. Their professionalism and courteous approach ensured every guest’s wish was met without delay. From exquisite dining experiences to organizing dazzling parties, every detail was executed with care and dedication. This commitment to excellence made McLaren’s stay on Persefoni truly exceptional.
The sponsor reception held on Saturday before the big race was also a major success, bringing together elite figures from various industries. It proved to be an unmatched networking opportunity, enabling teams and business leaders to connect in one of the most luxurious settings of the sporting calendar.
With Persefoni anchored beside the track, guests were treated to breathtaking views of the race, fully immersed in the thrilling atmosphere of Formula 1 while surrounded by unrivaled luxury. It was a seamless blend of speed, elegance, and spectacle—perfectly reflecting the spirit of both Emperio Yachting and McLaren.
As we look ahead to another year of this brilliant partnership, one thing is clear: Persefoni was not just a participant, but a central element of the Monaco Grand Prix experience—combining the adrenaline of racing with the pinnacle of yachting luxury.
The success of Persefoni’s presence at the most iconic Grand Prix was crowned by a second-place podium finish by McLaren’s rising star, Oscar Piastri.